The art of the cross-company ART

Amadeus creates solutions that help airlines and airports, hotels and railways, travel agencies, tour operators and other travel players to run their operations and improve travel experience – billions of times a year, all over the world. RTE Eduardo Avila Alvim has plans for a fascinating show-and-tell on building inter-company or cross-company ARTs: “We’re a pioneer, but we inevitably won’t be forever.”


For Eduardo Avila Alvim, cross-company ARTs aren’t just a new promising road towards operational excellence – they’re his employer’s reason to be. Amadeus quickly became a household B2B brand in tourism, business and leisure industry because it presents the capability to merge propositions into reality: insert deals from car rentals into airline travel websites, deals from leisure parks into car rental websites, and hotel booking options into leisure park review sites and so on.


Building in choice

Alvim: “You could say we’re a pioneer when it comes to the cross-company ART. Our entire proposition exists to connect multiple client propositions with each other, so it comes naturally. It’s a fascinating process and I love to talk about it. Just as with other Agile transformations, we have to determine the value stream – only, we don’t just look inside our own company.

“My ART is called Digital Commerce and it concerns the features we offer to our customers: UX, customization, analytics, et cetera. Choice is a key differentiator: the deals we create may either appear in a standard format or we allow customers to customize them, for example. That’s one place where we add value.”


Silos everywhere

“To do what we do, we need access not just to our customers’ platforms but to connect all the different businesses and perspectives. This is a major bottleneck – the silo’s we encounter. Silos are a stumbling block for any ambition in the realm of Agile – now multiply that by the amount of companies we have to connect. You start to see the entanglements I deal with.”

“It’s only a matter of time before ARTs start breaking out of the single-company space in other sectors as well, I think. So, come visit me to hear about the pitfalls we encountered and the measures we took to overcome them.”


Hear from Eduardo

Come listen to Eduardo Avila Alvim’s exposé on inter-company ARTs at the RTE Summit on November 13th in Amsterdam, at the Johan Cruijff ArenA. Tickets are selling out fast, so reserve your seat today.


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